Ram's Personal Views and Portfolio

Blogs

Steps for RFM Segmentation in Python Ram - Jul 03, 2022

For understanding customers' transactional behaviour, transactional segmentation is important and RFM is one of the fundamental approaches for segmenting customers based on their transactional behaviour. RFM stands for (R)ecency, (F)requency, and (M)onetary and it captures customer purchase behaviours related these dimensions. RFM Methodology is very simple and effective way of …

Actionable Approach for Acquiring High Value Customer for Ecommerce Ram - Jun 22, 2022

Customer acquisition is one of the costly activities and most important for them to grow. “Most sites spend between Rs 800-1,500 to acquire a customer”. And the expectation is that high % of these customers will repeat their first purchases. CLTV can help in identifying the customers who make high …

RFM based Transactional Segmentations for Ecommerce Ram - Jun 19, 2022

In this blog, we will discuss about relevance of behaviour segmentation for ecommerce and then develop a segmentation model using RFM (Recency, Frequency and Monetary value) based Approach. We will describe the detailed steps of the Recency, Frequency and Monetary based approach. Once these segments are created, we profile the …

CLTV definition and CLTV for Customer Acquisition Ram - Jun 12, 2022

In the previous blog, we discussed about the applications of Customer Lifetime Value (CLTV). Now, we will get into more details to define CLTV and the approaches for measuring and managing CLTV for customer acquisition. For Customer Lifetime Value Measurement, we need to define Who is a customer? What is …

Applications of CLTV for ECommerce Ram - Jun 12, 2022

One of the fundamental applications of AI is to increase value for Customers and Organizations. In this series, we will explore CLTV and its applications and also how AI can play a pivotal approach in measuring and managing value for customers and organisations. First, we will focus for ecommerce scenarios …

Insurance Agent Attendance System using Deep Learning Ram - Sep 25, 2021

Employed Insurance agents visit their prospective leads for educating on insurance policies and selling the right policies. For the banks and insurance agencies, it is important that their agents visit customers and build trust & long-term relationships. Tracking visits of the agents to their client locations is important for planning …

Data Scientist Interview Questions - Financial Services Ram - Jul 21, 2021

In this blog, we list a series of questions typically asked during interview process for Sr Data Scientist role in Financial Services.

Topic Modeling - Steps to Insights Ram - Jul 05, 2021

Topic MOdeling

Ramgopal Prajapat:

Learnings and Views