RFM based Transactional Segmentations for Ecommerce
Ram - Jun 19, 2022
In this blog, we will discuss about relevance of behaviour segmentation for ecommerce and then develop a segmentation model using RFM (Recency, Frequency and Monetary value) based Approach. We will describe the detailed steps of the Recency, Frequency and Monetary based approach. Once these segments are created, we profile the …