Ramgopal Prajapat:

Learnings and Views

Blogs
CLTV Models for Acquisition Ram - Jul 09, 2022
It is clear that not all the customers contribute same value for an Ecommerce company. We have a seen, top 30% of the customer contribute over 120% of the profitability and bottom 20% customers add only cost to the organization. Based on historical data, we can identify the profiles of …
CLTV definition and CLTV for Customer Acquisition Ram - Jun 12, 2022
In the previous blog, we discussed about the applications of Customer Lifetime Value (CLTV). Now, we will get into more details to define CLTV and the approaches for measuring and managing CLTV for customer acquisition. For Customer Lifetime Value Measurement, we need to define Who is a customer? What is …
Applications of CLTV for ECommerce Ram - Jun 12, 2022
One of the fundamental applications of AI is to increase value for Customers and Organizations. In this series, we will explore CLTV and its applications and also how AI can play a pivotal approach in measuring and managing value for customers and organisations. First, we will focus for ecommerce scenarios …