Ramgopal Prajapat:

Learnings and Views

Customer Attrition Model using Decision Tree Ram - Apr 03, 2021
It is costly to acquire a new customer, hence banks and other organizations work to keep their customer engaged (or reduce the customer attrition) Customer Attrition can be silent (when a customer stops using a product) and explicit when a customer closes a product. Typically, there is a journey or …
Customer Life Cycle and Customer Retention Management Ram - Dec 11, 2020
The Customer Life Cycle typically has 3 phases –Acquisition, Growth, and Retention. Customer Acquisition: Focus is targeting & reaching out to prospects, explaining to them about the products and services, and on-boarding the customers. Customer Development/Build/Growth: In this phase, organizations leverage the existing relationship for growing the engagement with newly …